Free tools and guides that make the invisible visible.
Tools you use right on the page, and guides you keep. Enter your details once and every one of them is open to you.
Use it on the page
Tools & Calculators 6
Put in your numbers and get an answer in a few minutes.
- Free 3-minute AI readiness scorecardHow ready is your business to win with AI?Most owners know AI could help. Almost none know where they actually stand — or where to start.Open →
- Free instant calculatorEvery missed call is a job your competitor books.See exactly how much revenue is walking out the door on unanswered calls — and how much you could win back.Open →
- Free done-for-you playbook7 texts that refill your empty chairs.No-shows and gaps quietly drain 15–30% of revenue. Steal the exact message sequences that confirm appointments, win back no-shows, and reactivate lapsed patients.Open →
- Free interactive checklistWhere your new clients leak out.Professional firms lose winnable clients in the gap between "inquiry" and "signed." Run your intake through 12 checkpoints and see exactly where they're slipping away.Open →
- Free 5-minute teardownThe same lead, two endings.Watch one real inquiry play out two ways — lost to slow follow-up, or booked by an instant reply. The only difference is the first five minutes.Open →
- Free 10-minute business auditFind the 5–15 hours hiding in your work week.A free self-audit that shows you exactly where your time is leaking — and the one task worth handing off first.Open →
Guides
Business Owners 5
Step-by-step guides you download and work through at your own pace.
- Free guide · For small business ownersGet Found by the People Already SearchingPeople near you already search Google for what you sell. This guide shows you how to be the business they find: claim and fill in your free Google listing, ask for reviews the right way, set up Google's two free reporting tools, and list yourself on Bing, Apple and Yelp. Most of it fits in one weekend.Open →
- Free guide · For small business ownersMake Your Website Easy for Google to ReadYour Google listing sends people to your website. This guide gets the site itself ready for Google to read: one secure address, a clear list of your pages, your customers' words in the places Google looks, your business details set out the way Google expects, and a check on a phone. It works however your website was made, and every section ends with a message you can send your web person.Open →
- Shawn Tobin · OrintUpDigital Business Plan GuideYou wouldn't start a business without a business plan, so why run one without a digital business plan?Open →
- Free guide · For small business ownersThe Plan Comes Before The ToolsMost owners who try AI get a few useful afternoons out of it and nothing that lasts. Gusto, which runs payroll, benefits and HR for hundreds of thousands of small businesses across the country, surveyed owners and found the difference is not which tool you picked: it is whether anyone wrote anything down. This guide gives you their numbers and the one page worth writing.Open →
- Free guide · For small business ownersWhat To Check Before You Trust ItThese tools answer in the same confident tone whether they are right or wrong, and a wrong one becomes your problem the moment it goes out. This guide walks five risks that are already on the public record, each with a documented case behind it, and the check that catches each one before anything leaves your building.Open →
Guides
AI Operators 2
For the people building with AI every day.
- Free guide · For AI operatorsStop Rebuilding Context Every SessionYour assistant opens with no idea what your standards are, what stack you are on, or what you decided on Tuesday. This is the on-disk setup that fixes that for good: the folder structure, the routing rules, the memory index, and the eight prompts that build the whole thing in about an hour.Open →
- Free guide · For AI operatorsShip Your Own Skills as a PluginEveryone on your team has their own copy of the same skill, and the copies drift without telling you. Here is the one-source fix, and it goes up in an evening: what the shared folder has to look like, the one command that publishes a change, the number that decides whether anyone ever sees it, and the setup order for the second machine.Open →