Why write it down

Owners who write their plan down get the results. In its AI playbook, Gusto, a payroll and HR company, found that more than 80% of small businesses have no plan for using AI. Gusto found that the small businesses with a plan were more than twice as likely to report big productivity gains.

“The things you stopped calling problems years ago are costing you customers you never see.”

From Chapter 1: What a Digital Business Plan is, and why you need one.

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