FREE GUIDE · FOR SMALL BUSINESS OWNERS

Get Found by the People Already Searching

People near you already search Google for what you sell. This guide shows you how to be the business they find: claim and fill in your free Google Business Profile listing, ask for reviews the right way, set up Google's two free reporting tools, and list yourself on Bing, Apple and Yelp. Most of it fits in one weekend.

What you'll learn

The three things Google says local results rest on, and which of them you control this weekend

What to type in every box of your Google listing, including the name rule that can get it suspended

Why Google lets you ask every customer for a review, and why Yelp tells businesses never to ask

How two free Google tools show which searches found your website, and what to check each month

For Owners of a shop, office or service business that meets customers face to face · Anyone whose Google listing was set up years ago, or was never claimed at all · Owners who want to do this themselves over one weekend, then keep it current

Your business name is not a place for keywords

Plenty of owners add their town or their main service to the business name on Google, hoping it helps them show up. Google's guidelines say the name should match the real one on your sign, your stationery and your website, with no service details, places or slogans added. Google warns that extra words in the name could get the whole listing suspended. The fix takes two minutes: open your listing, compare the name to your sign, and remove anything extra. What helps instead is the rest of the listing. Google says complete and accurate information makes a business more likely to show up.

“You cannot move closer to the person searching, but you can fill in every box Google gives you.”

From the opening of the guide, on the three things Google ranks local results by.

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