FREE GUIDE · FOR SMALL BUSINESS OWNERS

Make Your Website Easy for Google to Read

Your Google listing sends people to your website. This guide gets the site itself ready for Google to read: one secure address, a clear list of your pages, your customers' words in the places Google looks, your business details set out the way Google expects, and a check on a phone. It works however your website was made, and every section ends with a message you can send your web person.

What you'll learn

Where your customers' words belong on each page: its name in Google, its summary, its main headline, its web address and its photo descriptions

How long to keep each page's name and summary so they don't get cut off in results

What the two small files that guide search engines do, in plain words, and which pages belong in each

How to give Google your name, address, phone and hours in the standard format it looks for, and test it for free

For Owners whose Google listing is set up and who want the website ready next · Anyone whose website was built by someone else and who needs to know what to ask for · Owners who can log in to their own site and change a page themselves

Your words belong where people read them

Every page on your website has a few places Google reads to work out what the page is about: its name in Google's results, the short summary under it, its main headline, its web address and the written descriptions on its photos. Those are where your customers' words do the most good. Some websites also offer a place to enter keywords. Add a few there if yours does, but Google's own starter guide says it "doesn't use the keywords meta tag," so the minutes that count go into the other places.

“Your customers' words do the most good in the places your customers read too.”

From the section on where your words go on each page.

Want this running across the whole business?

We build it with you, on your systems, and your team runs it.

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