The questions chiropractors ask us most.

We spend 30 minutes walking through your practice across five specific revenue areas that affect almost every chiropractic practice. We ask straightforward questions about your call volume, schedule, patient database, and online presence. There's no digging into your billing structure, EMR, or clinical operations — we stay in our lane. After the call, we build a personalized report with real dollar amounts attached to each gap we find.

It's genuinely free. We build your report, walk you through the findings on a follow-up call, and if we believe we can help close those gaps, we'll tell you how. If we don't think we're the right fit, we'll tell you that too. No invoice, no pressure. We limit audits to 9 per month to make sure every report gets the attention it deserves.

Not at all. Everything is built, configured, and managed by us. You don't touch the technology — you just see the results. If something needs to be updated or adjusted, you contact us and we handle it. The goal is for your practice to continue running smoothly without anything new added to your plate.

No — and it's designed that way intentionally. Our system can be configured so your phone rings in the office first. If no one on your team picks up after a couple of rings, the AI agent steps in and handles the call. Your staff stays in control during the moments they're available. The agent covers the rest — after hours, during busy periods, or whenever the front desk simply can't get to the phone in time. It's a backup, not a replacement.

It depends on the solution — and we'll be upfront about that. Many of our solutions work independently of your existing software without any integration needed. For the ones that benefit from connecting to your systems, we assess your setup during the audit process and find the best path forward. That might be a direct integration or a simple workaround. Either way, we don't leave you stuck.

Most solutions are live within two weeks of signing on. If your setup is more complex or involves custom builds, we'll give you a clear timeline before anything starts so there are no surprises. We don't rush setup because a poorly configured agent is worse than no agent at all.

Our AI agents are built to know their limits. If a call falls outside the scope we've configured — for example, a patient experiencing significant pain over the weekend who needs attention before the practice reopens Monday morning — the agent doesn't just leave them hanging. It can gather their information and transfer the call directly to the doctor or whoever the practice designates. How it handles edge cases is something we configure specifically for each practice during setup.

An AI agent thinks and responds in real time. It can hold a conversation, handle unexpected questions, and adapt on the fly — like a receptionist answering a call it's never heard before. An automation runs on a set sequence of triggers. It sends the right message at the right time without needing to think — like a follow-up text sent automatically after every appointment. We use both because they solve different problems. AI has the capacity to handle the unpredictable moments. Automations handle the repeatable ones. Together they cover your entire patient journey.

Honestly, we sit between the two. We don't dig into the operational details a traditional consultant would — billing structures, clinical workflows, and EMR systems aren't our lane. What we do is identify specific revenue gaps, put real numbers on them, and deploy the technology to close them. Think of us as specialists, not generalists. We go very deep in a very specific area, and we don't pretend to do more than that.

We don't run ads, manage your social media presence, or generate new patient leads. What we do handle is what happens after someone finds you — including inbound messages on Facebook and Instagram. When a potential patient reaches out through social, we make sure they get a response and have the opportunity to book. Getting them to find you is your job. Everything after that we help with.

Small practices actually benefit the most. A solo or two-person operation has less margin for a missed call, an unfilled slot, or a patient who quietly drifts away — every gap costs more proportionally. You also likely have less administrative support, which means more falls through the cracks simply because there aren't enough hours in the day. You don't need a large practice for this to work. You just need patients.

Our solutions are built around revenue gaps that show up in virtually every chiropractic practice regardless of size, volume, or location. The audit tells us which ones apply to you and by how much. That said — if after the audit we genuinely don't believe we can move the needle for your practice, we'll tell you that before anyone spends a dollar.

Yes. Data sovereignty is a core part of how we operate — patient information stays where it belongs and is never shared, sold, or used outside the scope of your practice. Where a solution touches patient data in a way that requires HIPAA compliance, we offer configurations that meet that standard. This is something we walk through specifically during onboarding.

OrintUp is a small, focused team based in central Maine, primarily serving chiropractic practices across New England. We're local, accessible, and genuinely invested in the outcomes of every practice we work with. You won't get lost in a support queue or handed off to someone who doesn't know your setup.

Every client gets a dedicated support channel, ongoing agent training, and white glove onboarding. If something needs to be adjusted, reconfigured, or expanded — you reach out and we handle it. We also provide regular reporting so you always know what's working and where there's room to improve.